ABOUT ULTRA VIOLETTE
Meet Ultra Violette. You can call her Vi for short. After two plus years in the making, Vi is leading a new gen of Australian-made sunscreen. Scrap that. SKINSCREEN. SPF which politely considers your other skincare and makeup products, feels comfortable enough to wear daily, and contains skin-sweetening ingredients.
Fact: UV rays are the single biggest cause of premature ageing. That’s right friends. Not your genes, not pollution, and not even that cheeky ciggie you sometimes sneak on a Friday night (no judgement). So how about we start prioritising that all-important UV-deflecting skincare step. For wrinkles sake!
Founders Ava Matthews and Bec Jefferd are adept in all things SPF
wearing it, creating it and marketing it respectively for some of the country’s biggest beauty retailers. Ultra Violette is the brain child of these two industry alumni, in the hope that they could create sunscreen that spoke to them.
“We wanted to design a wardrobe of facial sunscreen that looked good, felt nice to wear, and didn’t bore us to tears,” says co-founder Ava Matthews. “Of all the anti-ageing products available on the market, sunscreen is the single most important one," ads co-founder Bec Jefferd, "It’s about future-proofing your face from the daily toll of UV rays, and having a suite of products that can be adapted for every occasion to do this.”
